Design
Clean, simple layouts
We cut clutter and give every page one clear job.
eCommerce website redesign agency
Website revamp for stores that look fine but don't sell.
A new look alone rarely fixes sales. We audit your store, keep what works, and rebuild the pages that cost you money, without losing your SEO.
Free Profit Leak Assessment. See what to fix before you redesign.
Store revamp
Before
✕ Heavy, slow theme
✕ Too many apps
✕ Delivery cost hidden
After
✓ Lighter theme
✓ Only the apps you need
✓ Costs shown upfront
Brands we've built and grown
Why most redesigns fail
New colours. Same sales.
Most redesigns focus on looks and ignore what stops people buying. Then rankings drop because old links break.
Mobile page load
HTML
Fonts
Hero image
App scripts
Slow pages
Heavy themes and plugins slow every page down.
Lost rankings
Old URLs with no redirects. Google drops the pages.
Same weak pages
Product pages still miss the answers buyers need.
Hard checkout
The checkout is still too long, so carts get left.
What we do
We fix the store, not just the look.
Every revamp starts with data from your own store.
Speed
Faster pages
We strip bloated plugins and heavy themes that slow you down.
Speed optimisation →Product pages
Pages that answer questions
Clear photos, details and one strong call to buy.
SEO
Rankings protected
Every old URL mapped and redirected before launch.
Content
Keep what already works
Copy that ranks and converts is kept and improved, not thrown away.
AI search
Ready for AI search
Clear structure that AI assistants can read and cite.
AI search optimisation →Refresh or rebuild?
We'll tell you if you need a full revamp, or just fixes.
A refresh changes the look. A revamp fixes the structure. We tell you which one pays.
What every revamp includes
A technical and speed audit first
A new journey from first click to checkout
A URL map and 301 redirects
A clean, light rebuild
Content moved with formatting kept
Speed, mobile and tracking checked before launch
How we work
Six weeks, give or take. No lost rankings.
1
Audit
We find speed issues, crawl errors and the pages that lose sales.
2
Plan
We map the new journey and the redirect plan.
3
Rebuild
We rebuild the pages on a clean, fast set-up.
4
Launch and check
We test speed, mobile and tracking, then go live.
Proof, not promises
Real stores. Real numbers.
+
%
UK pet accessories store
Moved from Shopify to a custom WooCommerce store in 10 days. Zero downtime. No more transaction fees.
Read the case study →
+
%
UK cosmetics and beauty store
Migrated in 9 days with every ranking protected and faster mobile pages.
Read the case study →
%
UK pet nutrition store
A custom WooCommerce build with £0 transaction fees and zero app subscriptions.
Read the case study →Results vary by store, market and traffic. Every number links to the full story.
Founder-led
You deal with the person who owns the work.
Alphamax is led by Michael Nnaleche. We audit online stores for a living. We know where stores lose money and what to fix first.
FAQ
Website revamp questions.
How much does a website revamp cost?
It depends on the size of the site and the issues we find. You get a clear quote after the audit.
Will a redesign hurt my SEO?
Not if it is planned. We map every URL, add redirects and keep the content that ranks.
How long does a revamp take?
Most take 4 to 8 weeks, depending on scope and how fast content is approved.
Can you revamp a WordPress or Shopify store?
Yes. We work with both and remove the bloat that slows them down.
What's the difference between a refresh and a revamp?
A refresh changes the look. A revamp fixes the structure, speed and journey.
Do you check how users behave first?
Yes. We look at where people drop off, then design to fix those steps.
Find out what's costing your store sales, before you redesign.
Start with a free Profit Leak Assessment. Then decide what to fix.