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Case study
Dog food brand: 35% higher conversion rate in 30 days after leaving Shopify.
A small UK dog food brand was paying Shopify fees and app costs on every sale. Pages took about 5 seconds to load. We moved it to WooCommerce, rebuilt it for phones and added subscriptions and bundles.
At a glance
The numbers that mattered.
Including a mobile redesign
£0
After the move
The challenge
Trapped by the platform tax.
The brand was growing on Shopify, but platform fees and app costs ate into every sale.
Pages took about 5 seconds to load and were hard to use on a phone. Checkout couldn't be changed the way the brand needed.
What was holding them back
Shopify fees on every order
Extra app costs eating margin
Limited checkout flexibility
About 5 second page loads
A poor mobile experience
| Load time before | About 5s |
| Load time after | About 1s |
| Subscriptions and bundles | Added |
| Checkout | Simplified |
| Shopify fees | Removed |
Before and after, as recorded for this project.
The approach
Four stages. Zero shortcuts.
1
Profit-saver audit
We list every app, work out yearly platform costs and map every URL.
2
Private build
We build the new WooCommerce store on a private server while Shopify keeps selling.
3
Data and SEO sync
Products, customers and orders move. Every URL gets a 301 redirect.
4
Zero downtime switch
We test checkout and speed, then point the domain. No orders lost.
What we built
Every SEO box ticked before launch.
How every migration goes live.
SEO preservation checklist
URL audit and redirect map
301 redirects live before launch
Titles and descriptions moved
Canonical tags on all pages
Structured data in place
XML sitemap submitted after launch
Search Console checked after launch
The results
30-day performance snapshot.
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vs before the move
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About 5s down to 1s
Subscriptions and bundles
Results vary by store, market and traffic.
FAQ
Migration questions, answered.
Will my Google rankings drop after leaving Shopify?
Rankings drop when SEO is ignored. We audit every URL, build a 301 map before launch and move all metadata. This client lost zero rankings.
What happens to my customer data and orders?
Every customer, order and product variant moves to WooCommerce and is checked on a private server before go-live.
How long does a migration take?
This one took 30 days, including a mobile redesign. A straight migration usually takes 7 to 14 days.
Will my store go offline?
No. Shopify keeps taking orders until the final switch, which takes minutes.
What replaces my Shopify apps?
Mostly native WooCommerce features. This brand also added subscriptions and bundles.
Is WooCommerce cheaper than Shopify long term?
For stores with steady volume, usually yes. The audit works out your exact saving first.
Related services
What comes next.
Move
Shopify Migration
Audit, build, data sync and SEO-safe launch.
Learn more →Rank
eCommerce SEO
Grow search traffic and rely less on ads.
Learn more →Build
eCommerce Web Design
Custom stores built for speed and sales.
Learn more →Ready to make the switch?
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