FAQ
Questions store owners ask first.
Everything you need to know about working with Alphamax, across web design, SEO, Shopify migration and redesign.
About Alphamax
About Alphamax questions.
Where is Alphamax Digital based?
We have offices in Luton and Covent Garden, London. We work with product brands across the UK, Europe, North America and Africa, mostly remotely.
What types of businesses do you work with?
Product brands running online stores: direct-to-consumer brands, multi-brand retailers and category specialists in health, sport, home and fashion.
How do I get started?
Start with a free Profit Leak Assessment or a strategy call. We then send a proposal that says what we would do, in what order and at what cost.
Do you do one-off projects or long-term work?
Both. Some clients come for a build, migration or audit. Others stay for monthly SEO and reporting. We never lock you in.
Are you a general marketing agency?
No. We focus only on eCommerce: building stores, ranking them, moving them off costly platforms and fixing them when sales stall.
eCommerce web design
eCommerce web design questions.
How long does a custom eCommerce build take?
Most builds take 6 to 12 weeks from discovery to launch, depending on products, checkout needs and content.
Who owns the hosting?
You do. We help set it up, but the account is always in your name.
Can my team manage the store after launch?
Yes. We set it up so your team can add products, run offers and process orders without a developer.
Do you build on Shopify or WooCommerce?
Both. WooCommerce gives full ownership and no platform fees. We tell you which fits your store.
My site is not performing. Does it need a rebuild?
Not always. We audit first. Sometimes targeted fixes are enough. We tell you which one pays.
eCommerce SEO
eCommerce SEO questions.
How long until SEO shows results?
Technical fixes often show in 60 to 90 days. Competitive rankings usually take 3 to 6 months.
Do you cover on-page and off-page SEO?
Yes. Technical audits, product and category pages, schema, content and link building, planned as one programme.
What is AEO?
Answer Engine Optimisation: structuring your pages so AI tools can pull clear answers and cite your store.
Can you do SEO if another agency built my site?
Yes. We start with a full audit and flag any issues that would limit results.
How do you handle large catalogues?
With faceted navigation control, canonical tags and a plan that targets category pages first.
Shopify migration
Shopify migration questions.
What data moves from Shopify to WooCommerce?
Products and variants, images, customers, orders, categories, pages and blog posts, with 301 redirects for any changed URL.
Will my rankings drop?
Not when it is planned properly. We map every URL, add redirects and check indexing after launch.
How long does a migration take?
A straight migration is often 7 to 14 days. Larger or more complex stores take longer. You get a firm timeline first.
What happens to my apps and payments?
We map each app to a WooCommerce feature or plugin. Stripe and PayPal connect directly.
Do I need technical skills to run WooCommerce?
No. We set it up so your team can run day-to-day tasks without code.
Website redesign
Website redesign questions.
What is the difference between a revamp and a new build?
A revamp improves your existing store. A new build starts fresh when the current set-up can't support what you need.
Which pages get fixed first?
The pages with the most traffic and the biggest gap between performance and potential.
Will my content be kept?
Content that ranks and converts is kept and improved. Thin or duplicate content is replaced, and every change is documented.
Can you improve my WordPress site without starting over?
Usually, yes. We fix speed, structure and SEO on what you have, unless a rebuild is cheaper long term.
How do you measure success?
We record Core Web Vitals, bounce rate, conversion rate and organic traffic before we start, then track them monthly.
Still have questions?
Book a free strategy call. We will answer anything not covered here and tell you if we are the right fit.