Shopify Fixes · WooCommerce · eCommerce SEO · Migration

Better Shopify stores. Bespoke WooCommerce builds. SEO that ranks across Google and AI search.

Alphamax helps product brands fix Shopify stores, run eCommerce SEO that ranks in Google and AI tools like ChatGPT and Perplexity, migrate when ownership becomes the right move, and build WooCommerce stores from the ground up.

+28% revenue lift in 30-day period for a Cosmetic Brand · See the case study

Shopify and WooCommerce expertise

Fix Shopify stores for brands staying. Build WooCommerce systems for brands ready to own their store.

SEO built into structure

Category, product, technical, AEO and GEO foundations planned from the start, not bolted on later.

Clear commercial roadmap

Audit, prioritise, build, optimise. No guessing what to fix first.

LIVE AUDIT

Profit Leak Score

FEATURED

72-hour delivery

Alphamax · Growth Report

Shopify Migration - Pet Retailer

30-day snapshot

REVENUE LIFT

+35%

▲ vs baseline

CONVERSION RATE

+20%

▲ from 1.4%

ORGANIC SESSIONS

+80%

▲ this period

AI CITATIONS

+18

▲ across AI search

72-hour audit complete

View report →

Trusted by product-led UK brands building stores that convert

DRONE SPACE

SAMARA

Upscale

CYTECH

Kalingo

FLAIR

PROOF OVER PROMISES

Real eCommerce work. Real commercial results.

We do not sell vague design. Every result tied to a real store, a real problem, and real execution.

Increase in Revenue

+40%

FEATURED CASE STUDY

Pet Nutrition Brand: 40% revenue lift in 35-day period

BEFORE

A Shopify store with slow load times, weak product pages, and category pages ranking outside the top 30. Conversion rate stuck under 1.5%.

AFTER

Rebuilt store structure focused on commercial intent. Faster pages, restructured category and product pages, trust signals upgraded across checkout. Conversion up 30%. Revenue up 40% inside 35-day period.

HOW WE GOT THERE

Technical audit + PageSpeed pass · Category restructure for commercial intent · Product page rebuild with AEO-ready answer blocks · Checkout trust signal upgrades · Internal linking pass.

+28%

Measured in first 30 days post-launch

UK Cosmetics & Beauty Brand

From Shopify limits to WooCommerce freedom, 28% ROI boost in 30 days

+35%

ROI Boost · in 30-Day

UK Pet Accessories Retailer

From Shopify limits to WooCommerce freedom, 35% ROI boost in 30 days

72h

Audit Delivery

Profit Leak Audits

Fixed-scope audits with revenue-impact-ranked fix lists, delivered within 72 hours of intake.

Results vary by store, market, traffic quality, and execution. We focus on clear diagnosis and measurable commercial improvement.

MOST STORES DON'T NEED MORE TRAFFIC

Your store may not need a rebuild. It may need the right problems fixed first.

Most UK product brands don’t lose revenue because of bad ads or weak products. They lose it because of slow pages, weak structure, leaky checkouts, missing trust signals, and stores that AI search can’t read properly.

Slow pages kill buyer intent

Pages that take more than 3 seconds to load lose buyers before they compare, trust, or buy. Mobile is where most of this leaks.

Weak product pages create doubt

If product pages don’t answer the top 5 objections inline, customers hesitate and bounce. The sale goes to a competitor with clearer pages.

Poor category structure blocks SEO

If Google can’t understand your categories and internal links, your organic growth stays flat no matter how good your products are.

Checkout friction costs sales

Too many fields, weak trust signals, and unclear shipping options turn warm traffic into abandoned carts. Most stores leak 30 to 60% here.

App bloat drags everything down

Stacks of Shopify apps slow the store, complicate the journey, and hide the real problems. Most can be replaced with native fixes.

AI search is changing discovery

If your brand and products aren’t structured properly, ChatGPT, Perplexity, and Gemini either misrepresent your store or skip it entirely.

PICK THE RIGHT STARTING POINT

Four paths to a store that converts and ranks

Pick what fits where you are. We don’t sell what you don’t need. On a discovery call we’ll tell you which path your store actually needs.

Bespoke WooCommerce builds

FEATURE

Custom WooCommerce stores on WordPress. No template bloat. No platform fees.

ADVANTAGE

You own the code, the data, the customer journey, and the roadmap.

BENEFIT

A store that converts better and compounds in value every year you use it.

Shopify store audits and fixes

FEATURE

Full Shopify audit covering conversion, UX, speed, checkout, and SEO. We implement the fixes inside your store.

ADVANTAGE

Stay on the platform you know. Keep apps and integrations. Skip a rebuild.

BENEFIT

Higher conversion and a faster, cleaner Shopify store without changing platforms.

eCommerce SEO + AI search visibility

FEATURE

Technical SEO, category and product page optimisation, plus AEO and GEO for AI search.

ADVANTAGE

Your store ranks in Google and gets cited by ChatGPT, Perplexity, Gemini, and Claude.

BENEFIT

Qualified buyers find you across every search surface, not just Google.

Shopify to WooCommerce migration

FEATURE

Full migration off Shopify with zero loss of products, customers, orders, or SEO equity.

ADVANTAGE

Stop paying platform tax. Stop hitting design limits. Stop building someone else’s asset.

BENEFIT

Lower long-term costs, faster iteration, full control. Most migrations ship in 3 to 6 weeks.

PLATFORM HONESTY

Stay on Shopify or move to WooCommerce. We'll tell you the truth.

Most agencies push the platform that pays them the biggest commission. We work on both. Sometimes the answer is ‘fix what you’ve got.’ Sometimes it’s ‘rebuild.’ We won’t sell you the wrong path.

Stay on Shopify

Best for brands already operating well on Shopify but losing revenue to slow pages, weak product pages, or thin SEO.

Move to WooCommerce

Best for brands that have outgrown Shopify’s limits, want to stop paying platform tax, or need a store they fully own.

MODERN ECOMMERCE SEO

Search is splitting. We optimise for all of it.

Buyers still use Google. They also ask ChatGPT, Perplexity, Gemini, and Claude for product comparisons and buying advice. If your store isn’t structured for both, you’re losing visibility every month.

AEO

Answer Engine Optimisation

We place clear answers on your key pages so buyers get what they need fast and AI tools pull the right details from your site.

GEO

Generative Engine Optimisation

We strengthen the trust and entity signals AI tools use to describe your brand, products, and policies.

HOW WE WORK

The Alphamax Growth System

A clear method for turning store problems into prioritised growth work. No agency black box. No waiting six weeks and hoping.

01 Audit the leaks

72 HOURS

Store, product pages, category, checkout, SEO, speed, trust, AI readiness. Ranked fix list delivered.

02 Rank the priorities

WEEK 1

Urgent revenue fixes vs cosmetic changes. You see what we’d ship first.

03 Build, fix or rebuild

WEEKS 2 TO 8

Shopify fixes inside the store, or full WooCommerce builds and migrations. Weekly updates.

04 Strengthen search

ONGOING

Google + AEO + GEO + schema. Built for traditional and AI search both.

05 Measure what matters

ONGOING

Qualified traffic, conversion, revenue, visibility. Not vanity metrics.

72-HOUR DELIVERY

Profit Leak Audit

$10,000

Leaking monthly?

Projects are scoped after diagnosis. Full builds and migrations priced separately.

NOT READY FOR A FULL BUILD YET?

Start with the 72-hour Profit Leak Audit

Before you commit to a rebuild, migration or SEO plan, you need to know what’s actually holding revenue back. We review your store across UX, conversion, SEO, trust, and AI search readiness, then hand you a ranked fix list. Works on Shopify or WooCommerce.

WHY PRODUCT BRANDS CHOOSE ALPHAMAX

Pretty pages don't grow eCommerce revenue. Structure does.

A good-looking store isn’t enough. It has to be easy to understand, easy to trust, easy to shop, easy to crawl, and easy to improve.

01

We only work with inventory product brands

Not SaaS. Not services. Not affiliate sites. Every page, every category structure, every SEO move is designed for stores selling real products.

02

We tell you the truth about your platform

We work on both Shopify and WooCommerce. Sometimes the answer is ‘fix what you’ve got.’ Sometimes it’s ‘migrate.’ We won’t push the wrong one.

03

We do AI search visibility, not just Google SEO

Search is splitting across Google, ChatGPT, Perplexity, Claude, and Gemini. We optimise for all of them. Most UK agencies still aren’t.

04

Founder-led. UK team. No offshore handoff

You work directly with the founder and a small UK-based team. No account manager filtering questions to a developer in another time zone.

Michael Caleb Nnaleche

FOUNDER · ALPHAMAX DIGITAL

BUILT BY A FOUNDER, RUN BY A FOUNDER

Meet Michael, Founder of Alphamax Digital Services

I started Alphamax because most UK eCommerce agencies fall into one of two camps. Either they’re generalists who don’t understand product brands. Or they’re Shopify-only outfits that don’t tell you about platform tax until the bill arrives.

Neither serves brands well at scale.

I run a small UK-based team focused on one thing: helping product brands fix what’s leaking, build what compounds, and rank across Google and AI search. When you work with us, you work with me directly. No handoffs to people who can’t make decisions.

If your store is losing revenue, or you’re paying too much in platform fees to grow the way you want, let’s talk.

Michael Caleb Nnaleche

FOUNDER · ALPHAMAX DIGITAL

REAL CLIENT VOICES

What clients say about working with Alphamax

+35% ROI Boost in 30 days

“We felt completely trapped by Shopify’s transaction fees and rigid URL structures, which were actively holding back our SEO growth. Moving an entire ecosystem sounded terrifying, but the data migration was absolutely flawless with zero downtime. Seeing a 35% ROI boost in just 30 days proved that moving to a bespoke WooCommerce setup was the best financial and technical decision we could have made for our brand”

— Founder, Growth-Stage DTC Brand (Pet & E-Commerce Niche)

+21% revenue growth in 30 days

“As a lean team, we didn’t have the bandwidth for experimental marketing, we needed channel growth that actually moved the needle. They didn’t just run a generic technical audit; they mapped out exactly where our product and category pages were bleeding organic traffic and structured our schema for modern AI search. Hitting a 21% revenue growth in 30 days completely changed our trajectory.”

— Head of E-Commerce (Apparel & Fashion Industry)

+19% revenue lift in 21 days

“We were getting traffic, but our checkout flow had hidden choke-points that were destroying our conversions. The team targeted our UX with precise, intent-driven optimizations rather than a cookie-cutter site overhaul. Fixing those subtle friction points unlocked a 19% revenue lift in just 21 days. They truly understand the technical mechanics of how people shop online.”

— Operations Director (Retail & Consumer Goods)

FREE RESOURCE

Get the Profit Leak Checklist for eCommerce stores

Most eCommerce stores lose revenue in places the owner can’t see: weak product pages, poor category structure, slow mobile, trust gaps, unclear checkout, and SEO foundations that were never built properly.

Use this checklist to spot the issues that may be costing your store sales, rankings, and buyer trust.

FAQ

Questions buyers ask before working with us

Direct answers, no agency fluff. If your question isn’t here, the discovery call is the fastest place to get it answered.

What stores do you work with?

Inventory-based product brands selling real products. Mostly UK, with selected clients in the US, Canada, and Australia. We do not work with SaaS, services, dropshipping-only stores, or affiliate sites.

Do you only work with WooCommerce?

No. We build WooCommerce stores, audit and fix Shopify stores, and run SEO for either platform. We’ll tell you which one fits your stage rather than pushing the one we’d earn the most on.

Can you fix our Shopify store without migrating us off?

Yes. Our Shopify audit and fixes service is built exactly for this. We work inside your existing Shopify store, find the conversion, speed, and SEO issues, and implement the fixes. Migration is a separate service for when you’re ready (or never, if Shopify keeps serving you).

Do you do Shopify SEO?

Yes. Shopify SEO is part of our eCommerce SEO service. We handle technical SEO inside Shopify’s constraints, optimise collection and product pages, and add AEO and GEO so your store appears in AI search alongside Google.

Should I be on Shopify or WooCommerce?

Depends on your stage. Shopify is great if you want a fast launch and prefer a managed platform. WooCommerce is better if you’ve outgrown Shopify’s limits, want to stop paying platform tax, or want full ownership of your data. On a discovery call we’ll give you a straight answer for your specific business.

How much does a project cost?

Tier 1 Profit Leak Audit starts at £[X]. Full builds, migrations, and SEO retainers are scoped after diagnosis. Exact pricing comes after the audit or discovery call so we’re not quoting blind.

How long does a build take?

Most WooCommerce rebuilds ship in 4 to 8 weeks. Migrations usually take 3 to 6 weeks. Shopify audit fixes vary based on scope. We give you a fixed timeline before you commit.

What is AEO and GEO?

AEO (Answer Engine Optimisation) helps your pages answer buyer questions clearly. GEO (Generative Engine Optimisation) strengthens trust signals so AI tools like ChatGPT, Perplexity, Gemini, and Claude describe your brand accurately. Both are part of modern eCommerce SEO.

Do you guarantee results?

No agency that takes itself seriously will guarantee revenue results. What you get is a clear plan based on a real audit, weekly reporting, and execution by a UK team that does this every week. Results depend on your offer, market, traffic quality, and execution speed.

What happens after I book a call?

A 30-minute discovery call with Michael. We review your store live, talk about what you’re trying to achieve, and decide together whether an audit, build, migration, or SEO is the right next step. No high-pressure pitch.

READY WHEN YOU ARE

Ready to fix what's leaking and build what compounds?

Two ways to start. Whether you’re on Shopify, WooCommerce, or planning a rebuild, the first step is the same.

Book a Growth Strategy Call

30-minute call with Michael. We’ll review your store live and map the right next step.

Get a 72-hour Profit Leak Audit

No access required. We’ll find your biggest revenue leaks and rank them by impact.

Built for inventory-led UK eCommerce brands that want more control, stronger conversion, and long-term organic growth.