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Technical SEO for eCommerce

Technical SEO for online stores Google can't fully read.

Crawl errors, duplicate product pages and slow scripts hold good stores back. We find them, fix them in order of value, and prove what changed.

Free Profit Leak Assessment. See where your store loses search traffic.

Crawl report Example
/throws?colour=sand&sort=price Duplicate ✕
/products/old-throw 404 ✕
/throws/linen Indexed ✓
/throws/linen?page=2 Canonical ✓
Leak · Pages Google can’t index Fixed · Clean crawl paths

Brands we've built and grown

Kalingo Beauty logoSamara Sports logoUpscale Kitchenware logoFlair Hair and Beauty logo

Why good stores stall

Google can't rank what it can't read.

Most stores lose search traffic to problems in the code, not the copy. Fix the base, and every other channel gets cheaper.

Mobile page load Example
HTML
Fonts
Hero image
App scripts
Leak · Slow scripts hurt Core Web Vitals

Duplicate pages

Variants and filters create copies Google has to guess between.

Crawl waste

Bots spend time on junk URLs instead of your products.

Slow scripts

Apps and plugins slow pages and hurt Core Web Vitals.

Missing schema

No product data, so no stars or prices in results.

What we do

The technical fixes that move rankings.

Every fix is ranked by what it could earn.

SlowFast Loads fast

Audit

Full technical audit

Speed, mobile, indexing, crawl and schema, checked page by page.

eco dog harness uk Your store

Indexing

Duplicate and canonical fixes

We tell Google which page is the real one.

1 Add to cart

Schema

Product and review schema

Rich results with price, stock and stars.

Shopify WooCommerce Products Page URLs Rankings Data, URLs and rankings carried over.

Structure

Sitemaps, robots and internal links

Clean paths so bots find your money pages first.

Best eco dog harness in the UK? Your store Top pick

AI search

Ready for AI crawlers

Clear structure that AI assistants can read.

AI search optimisation →

What you get

A fix list you can act on, not a 90-page PDF.

Every issue is ranked P1, P2 or P3 by how much it costs you.

Technical SEO deliverables

Crawl and indexing audit

Canonical and duplicate content fixes

Product, review and breadcrumb schema

Core Web Vitals fixes

XML sitemap and robots.txt clean-up

Internal linking to money pages

How we work

Find what blocks rankings. Fix it in order.

1

Find the leaks

We check speed, product pages, checkout and tracking first.

2

Rank the fixes

You get a clear list, ordered by the sales each leak costs you.

3

Fix and build

We make the changes on your Shopify or WooCommerce store.

4

Measure

We track the numbers before and after, so you see what changed.

SEO results

Search work that showed up in sales.

+ %

Revenue growth in 30 days

Apparel brand

SEO and CRO fixes that helped a small team win more buyers.

See the case studies →

Results vary by store, market and traffic.

Founder-led

You deal with the person who owns the work.

Alphamax is led by Michael Nnaleche. We have audited close to 100 online stores. We know where stores lose money and what to fix first.

FAQ

Technical SEO questions.

What is technical SEO?

It is fixing the parts of your store that help Google find, crawl and index your pages: speed, structure, schema and links.

Why does site speed matter?

Slow pages lose buyers and rank lower. Speed is part of how Google judges page experience.

How often should I run a technical audit?

At least twice a year, and after any big change like a redesign or migration.

Do you work on Shopify stores?

Yes. We fix duplicate links, theme issues and app scripts within Shopify limits.

How fast will I see results?

Crawl and indexing fixes often show in 60 to 90 days. Rankings build over 3 to 6 months.

Do you guarantee rankings?

No honest agency can. We fix what we find, in order of value, and report what changes.

Find out what stops Google ranking your store.

Start with a free Profit Leak Assessment. Then decide what to fix.

Find my store's leaks (free)