Audit
Speed audit
We test real pages on mobile and find the slow parts.
Shopify and WooCommerce speed optimisation
Slow store? Every second costs you buyers.
Heavy themes, app scripts and huge images slow most stores on phones. We find what drags your pages down and fix it, without breaking your store.
Free Profit Leak Assessment. See what slows your store.
Mobile page load
Example
HTML
Fonts
Hero image
App scripts
Brands we've built and grown
Where the time goes
Most of your load time is stuff you don't need.
Unused app code, oversized images and bloated themes. Shoppers feel it most on phones.
Speed fixes
Example
Before
✕ Full-size images
✕ Unused app code
✕ No caching
After
✓ Right-sized images
✓ Scripts delayed
✓ Pages cached
App scripts
Apps load code on every page, even where unused.
Huge images
Photos many times bigger than the screen needs.
Heavy themes
Themes that load features you never use.
No caching
Pages rebuilt for every visitor.
What speed is worth
A tenth of a second changes what people buy.
A study of 37 brands and over 30 million mobile sessions measured what happens when pages load 0.1 seconds faster. For retail sites, shoppers went further and spent more.
0.1s
Faster mobile load
The only change being measured.
+9.1%
Product page to basket
More retail shoppers added to basket.
+9.2%
Spend
Retail shoppers spent more.
Source: Deloitte Digital and Google, “Milliseconds Make Millions” (2019). Retail results shown. Your store’s results will differ.
What we do
Speed fixes that shoppers notice.
We measure before and after every change.
Scripts
App and plugin clean-up
We remove or delay code you do not need.
Images
Image optimisation
Right size, right format, lazy loaded.
Caching
Caching and CDN
Pages served fast from close to your buyers.
SEO
Core Web Vitals
Better page experience scores for Google.
Technical SEO →Theme
Theme and template fixes
Lighter templates that load what matters first.
What you get
Faster pages, measured on real phones.
We report load times before and after, page by page.
Deliverables
Mobile speed audit
App and plugin clean-up
Image optimisation
Caching and CDN set-up
Core Web Vitals fixes
Before and after report
How we work
Measure. Fix. Measure again.
1
Measure
We test your key pages on mobile.
2
Find the cause
We trace slow scripts, images and templates.
3
Fix
We make the changes safely, page by page.
4
Report
You see the before and after numbers.
Proof, not promises
Real stores. Real numbers.
+
%
UK pet accessories store
Moved from Shopify to a custom WooCommerce store in 10 days. Zero downtime. No more transaction fees.
Read the case study →
+
%
UK cosmetics and beauty store
Migrated in 9 days with every ranking protected and faster mobile pages.
Read the case study →
%
UK pet nutrition store
A custom WooCommerce build with £0 transaction fees and zero app subscriptions.
Read the case study →Results vary by store, market and traffic. Every number links to the full story.
Founder-led
You deal with the person who owns the work.
Alphamax is led by Michael Nnaleche. We have audited close to 100 online stores. We know where stores lose money and what to fix first.
FAQ
Speed optimisation questions.
Why is my Shopify store slow?
Usually app scripts, large images and heavy themes. We find which ones and fix them.
Why is my WooCommerce store slow?
Usually too many plugins, no caching and heavy themes or page builders.
Will speed fixes break my store?
We test every change on key pages and checkout before and after.
Does speed affect SEO?
Yes. Page experience is part of how Google ranks pages, and slow pages lose buyers.
How much faster will my store be?
It depends on the cause. We measure first and show you the likely gains.
Do you do speed work on its own?
Yes. Many stores start with speed, then move on to CRO or SEO.
Find out what slows your store down.
Start with a free Profit Leak Assessment. Then decide what to fix.