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Case study
Pet food brand: 40% higher conversion rate within 6 weeks of a custom WooCommerce build.
A Canadian pet food brand had outgrown Shopify. We built a custom WooCommerce store around its products, with subscriptions and bundles built in.
At a glance
The numbers that mattered.
£0
After migration
Removed at launch
The challenge
When the platform becomes the problem.
The product range needed complex variants, weight formats, subscriptions and feeding-plan bundles. Shopify handled these through a stack of paid apps, each adding cost and slowing the site.
The theme was slow on mobile, where most traffic arrived, and the template blocked real changes to product pages and checkout.
Before: Shopify
Product variants: app-dependent
Subscriptions: paid monthly app
Checkout: locked to Shopify flow
Mobile speed: slow generic theme
Transaction fees: charged per order
SEO control: limited
The approach
Bespoke, not off-the-shelf.
1
Cost and feature audit
We mapped every app and worked out the yearly platform cost.
2
Store architecture
Subscriptions and bundle packs, built natively.
3
Data and SEO
Products, subscriptions, customers and orders moved, with full redirects.
4
Zero downtime switch
Final checks, then the domain switch. No orders lost.
What we built
What was built natively.
Shopify apps that weren't needed were removed from go-live.
Native features
Multi-format variants (weight, size, quantity)
Subscription and one-time purchase toggle
Bundle packs
Simpler checkout with fewer steps
Pages loading in under 2 seconds
Products, customers and order history kept
The results
Faster. Smarter. Built for revenue.
%
From subscriptions and bundles
%
Products, customers and orders
All replaced natively
Results vary by store, market and traffic.
FAQ
Common migration questions.
Can WooCommerce handle complex products and subscriptions?
Yes. Variants, subscriptions and bundles can be built natively, without paying for apps.
Will my SEO rankings hold after the move?
They hold when the move is run as an SEO project: full URL audit, 301 map and moved metadata.
What does a revenue-driven build mean?
Every technical choice supports buying: clear product pages, trust signals and a short checkout.
Is my customer data safe?
Yes. Everything moves to the new store and is checked on a private server first.
How long does a migration plus custom build take?
Longer than a straight migration. Timing depends on catalogue size and features.
Related services
What comes next.
Move
Shopify Migration
Audit, build, data sync and SEO-safe launch.
Learn more →Rank
eCommerce SEO
Grow search traffic and rely less on ads.
Learn more →Build
eCommerce Web Design
Custom stores built for speed and sales.
Learn more →Ready to make the switch?
We work out what Shopify really costs you and show you what owning your store looks like. No commitment.