Fit
Fit guides that cut returns
Size charts and fit notes that help buyers pick right the first time.
Outdoor apparel eCommerce website design
Outdoor apparel store design that cuts returns and lifts sales.
Outdoor buyers need the right fit and the right spec for the weather. We build Shopify and WooCommerce apparel stores with clear sizing, real specs and a fast checkout.
Free Profit Leak Assessment. See where your apparel store loses sales.
Leak · Unclear sizing
Leak · Vague fabric specs
Fixed · Fit guide on page
Brands we've built and grown
Where apparel stores lose sales
Wrong size in. Refund out.
Most apparel stores lose money twice: once to buyers who leave, and again to returns from buyers who guessed their size.
Product page · mobile
Example
Waterproof Shell Jacket
S
M
L
XL
Add to basket
Size guessing
No real fit guide. Buyers order two sizes and send one back.
Missing specs
No waterproof rating or weight. Serious buyers go elsewhere.
Slow image galleries
Heavy photos slow pages on phones. Shoppers leave.
Hard filtering
Can't filter by size, use or weather. Buyers give up.
What we build
Every page helps a buyer pick the right kit, first time.
What goes into every apparel store we build.
Specs
Real specs, clearly shown
Waterproof ratings, weights and materials where buyers look.
Speed
Fast galleries on phones
Sharp photos that load quickly, with zoom where it counts.
Filters
Filters that match how people shop
Filter by size, activity and weather, without slowing the page.
SEO
Found for activity searches
Category pages set up for the searches outdoor buyers make.
Explore eCommerce SEO →AI search
Ready for AI shopping search
Clear product facts AI assistants can compare and recommend.
Built for your products
Made for outdoor clothing, footwear and kit brands.
We scope the build to your range, sizes and seasons.
UK eCommerce web design costs → Our eCommerce web design service →What your store gets
Size and fit guides on every product
Spec tables for materials and ratings
Filters by size, activity and weather
Fast photo galleries with zoom
Easy returns and exchanges info
Product schema for Google
How we work
From first check to first order.
1
Find the leaks
We check your speed, product pages and checkout before we design anything.
2
Plan the pages
We map how your buyers move from first click to checkout, on phone first.
3
Design and build
We build fast, clean pages on Shopify or WooCommerce, with SEO set up.
4
Test and launch
We test checkout, speed and tracking, then go live without losing orders.
Proof, not promises
Real stores. Real numbers.
+
%
UK pet accessories store
Moved from Shopify to a custom WooCommerce store in 10 days. Zero downtime. No more transaction fees.
Read the case study →
+
%
UK cosmetics and beauty store
Migrated in 9 days with every ranking protected and faster mobile pages.
Read the case study →
%
UK pet nutrition store
A custom WooCommerce build with £0 transaction fees and zero app subscriptions.
Read the case study →Results vary by store, market and traffic. Every number links to the full story.
Founder-led
You deal with the person who owns the work.
Alphamax is led by Michael Nnaleche. We have audited close to 100 online stores. We know where stores lose money and what to fix first.
FAQ
Apparel store questions.
Can you help reduce returns?
We add clear fit guides and specs, which help buyers pick the right size first time.
Can buyers filter by size and activity?
Yes. We build filters that match how your buyers shop.
Can you move my store off Shopify?
Yes. We move products, customers and orders, with redirects for every URL.
Will my store work on phones?
Yes. We design for phones first.
Will my products show up on Google?
We set up product schema, clean URLs and fast pages, so Google can read every product.
How long does a build take?
Most builds take 6 to 12 weeks. You get a firm timeline after discovery.
Find out what's costing your apparel store sales.
Start with a free Profit Leak Assessment. Then decide what to fix.