+
%
Case study
Cosmetics brand: 28% higher conversion rate in 30 days after leaving Shopify.
A UK skincare and cosmetics brand kept adding apps to Shopify, and every app slowed the site. Pages took about 6 seconds to load. We moved it to a custom WooCommerce store built for phones first.
At a glance
The numbers that mattered.
%
About 6s down to 1.2s
Staff at the brand
The challenge
Great products. A slow, stacked store.
The brand kept adding Shopify apps to launch new products, brands and promotions. Each one slowed the site down.
Pages took about 6 seconds to load. Mobile shoppers left before they saw the products.
What was holding them back
Apps stacked on apps to add features
About 6 second page loads
Mobile shoppers bouncing
Hard to add new brands and promotions
The approach
Four steps. No shortcuts.
1
Profit-saver audit
We list every app, work out yearly platform costs and map every URL.
2
Private build
We build the new WooCommerce store on a private server while Shopify keeps selling.
3
Data and SEO sync
Products, customers and orders move. Every URL gets a 301 redirect.
4
Zero downtime switch
We test checkout and speed, then point the domain. No orders lost.
What we built
What we built.
A custom store built for phones first, with room for new brands and promotions.
What changed
Full move to WooCommerce, products and customer data kept
Custom, mobile-first store design
Room for a multi-brand catalogue
Space for new promotions without new apps
Page loads cut from about 6s to 1.2s
A simpler checkout
The results
30-day outcomes.
+
%
vs the 30 days before
%
About 6s down to 1.2s
From go-live
Results vary by store, market and traffic.
FAQ
Questions about this migration.
How is the 28% worked out?
We compared the store's conversion rate in the 30 days after go-live with the 30 days before.
Is WooCommerce good for a cosmetics brand?
Yes. This store now runs several brands, new products and promotions without slowing down.
Was customer data kept?
Yes. Products and customer data moved across to the new store.
What made the biggest difference?
Speed. Pages went from about 6 seconds to 1.2 seconds, so fewer mobile shoppers left early.
Will my store get the same result?
Not always. Results vary by store, market and traffic. The free assessment shows where your store leaks first.
How fast can you migrate a store?
Most migrations take 7 to 14 days, depending on catalogue size and apps.
Related services
What comes next.
Move
Shopify Migration
Audit, build, data sync and SEO-safe launch.
Learn more →Rank
eCommerce SEO
Grow search traffic and rely less on ads.
Learn more →Build
eCommerce Web Design
Custom stores built for speed and sales.
Learn more →Ready to make the switch?
We work out what Shopify really costs you and show you what owning your store looks like. No commitment.