Last updated 29 October 2026

These terms cover the AlphaMax Never Miss a Booking plan for clinics, practices and local firms: the website and booking system we built as a preview for your business, put live on your own web address, or the booking system added to the website you keep. They apply when you pay for the plan through our checkout. Our terms of service and privacy notice also apply.

1. Who we are

The plan is provided by AlphaMax Digital Services Limited, trading as AlphaMax Digital ("we", "us"). Registered in England and Wales, company number 15537984. Registered office: 27 Tomlinson Avenue, Luton, Bedfordshire, LU4 0QL, United Kingdom. Email: [email protected].

2. Who the plan is for

The plan is for businesses. By paying, you confirm you are buying for your business and that you can agree to these terms for it.

3. What the plan includes

If you take a new website: we put it live on your web address (domain). If you keep your website: we connect the booking system to it.
For a new website: hosting, security, backups and updates while your plan is active.
One small change each month. A small change is an edit to text, photos, prices, hours or contact details that takes up to 30 minutes. Unused changes do not roll over.

The plan also includes:

Missed-call text back: when you miss a call on your business number, the caller gets a text from you.
An instant text or email reply to new enquiries from your website.
Online booking linked to your calendar.
Appointment reminders by text or email.
A Google review request sent after each visit you mark as done.
A simple board for new enquiries (New, Contacted, Booked, Done) and follow-up messages for people who have not booked yet.
One app for calls, texts and web enquiries, and a short monthly report.

Text features need a business phone number that we set up for you. In the US, phone carriers must approve text messaging first. This can take a few weeks, and the text features start once it is approved. Texts and calls are included for normal business use. If your volume is unusually high, we will tell you before we charge anything extra.

Anything else, including add-ons, bundles, new pages or larger changes, is quoted and billed separately.

4. Price and payment

Never Miss a Booking plan: $497 a month (US) or £349 a month (UK), on a 12-month plan. Or pay for 12 months up front: $4,970 or £3,490 (12 months for the price of 10).
Add-ons (for example ads, SEO or a 24/7 AI receptionist) are optional, priced separately and month to month.
You pay by card through Stripe, in advance. Monthly payments renew each month on the same date. If you pay 12 months up front, it renews each year on the same date unless you cancel.
Your price is fixed for 3 years from your first payment, as long as your plan stays active without a break.
If a payment fails, we will tell you. If it is not paid within 14 days, we may pause the plan until it is paid.

5. 30-day money back

If you are not happy, email [email protected] within 30 days of your first payment and we will refund that first payment in full.
The 30 days start on the day you pay, not the day the plan goes live. Time spent waiting for your details, logins or approval does not extend it.
If you pay monthly, the refund is your first month's payment. If you paid 12 months up front, the refund is that 12-month payment.
The money back applies once per business, to the plan only. Add-ons, bundles and any other services are not covered and are not refundable.
Refunds go back to the card you paid with. When we refund, the plan ends, the booking system is switched off and any new site we built comes down.
After the 30 days, payments already made are not refundable, except where the law says otherwise.

6. Cancelling

To cancel, email [email protected].
Paid monthly: the plan has a 12-month minimum term from your first payment. You can still use the 30-day money back above. After the 30 days, if you cancel before the 12 months end, the monthly payments for the rest of the 12 months are still due. After 12 months, the plan goes month to month and you can cancel any time. Cancelling then stops future payments, and your plan runs to the end of the month you have paid for. We do not refund part months.
Add-ons: month to month. Cancel any time and the add-on stops at the end of the month you have paid for.
Paid 12 months up front: after the first 30 days, cancelling stops the renewal. Your plan runs to the end of the paid year. We do not refund unused months.

7. What we need from you

Accurate details about your business, and access to your domain settings so we can point it at the new site.
Only content (words, photos, logos) you have the right to use.
Never send passwords by email or form. We will give you a safe way to give us access.

Patient and client information: if your business handles health or other sensitive client information, tell us before we start. Some features need extra set-up to meet your rules (for example HIPAA in the US or UK GDPR), and we will tell you before anything goes live.

We start work when we have what we need. Delays on your side do not change your billing dates or the 30-day window.

8. What stays yours

Your domain, email, Google Business Profile and reviews stay yours. We do not take ownership of any of them.
If you leave after the 30-day window and we built you a new website, you keep the site. Ask within 30 days of your plan ending and we will send you the site files.
Some previews use sample stock photos. These are licensed for use on sites we host. If you move the site elsewhere, replace them with your own photos.
Hosting, forms, updates and support stop when your plan ends.

9. No promised results

We build the site and booking system to help you win more bookings, but we do not promise a ranking, a number of calls, enquiries or bookings, or any level of revenue.

10. Our responsibility

We take reasonable care to keep your site online and working. We are not responsible for problems caused by third parties outside our control, such as your domain provider, email provider or Google. Our total liability to you is limited to the amount you paid us in the 3 months before the claim. Nothing in these terms limits liability that cannot lawfully be limited.

11. Changes to these terms

We may update these terms. If a change affects your plan, we will email you at least 30 days before it applies. Your price does not change during its 3-year lock.

12. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

13. Contact

Questions about your plan: [email protected].

Never Miss a Booking plan terms